What is the Meaning of Pura Vida?
Pura vida. Pure life. This pair of words explains Costa Rica’s way of life like no other. But to a first-time visitor, it may come as a cultural question mark that could use some background info.
Everyone you meet at our retreat or the surrounding communities says pura vida, all the time. In fact, it is the Ticos’ (as Costa Ricans are known) favorite phrase. But what do they mean and why do they use it all the time, in every possible context?
The expression has been around for over 50 years. Various theories explain its origin. Some say it came from a Mexican TV series. Others claim it was the early surfing pioneers who brought it to Costa Rica’s coasts; it then expanded and became so omnipresent that it now explains pretty much everything about Costa Rica.
It means: Hello. How are you? Goodbye. I understand. Take it easy. All is good. Enjoy life. It means any and all of this. It is such a wearable phrase that you can use it as you wish. You gaze at the panoramic views of the Whale’s Tail sandbar formation and the wildlife-rich jungles of the Osa Peninsula, caressed by gentle breezes. That’s pura vida.
Whatever you end up doing at Kurà Design Villas or its surroundings, you will keep hearing pura vida. After a while, you will start saying it, too. On top of being the most important phrase you need to know on your Costa Rican vacation, it is more than an expression used in everyday life. It stands for what makes Costa Rica so different and unique. It describes the country’s way of life, that friendly laid-back attitude that Ticos and Ticas are known for. All is just pura vida here.
At our secluded retreat, you will learn the true meaning of pura vida. In this magical locale, whether you’re doing a guided hike into Corcovado National Park; waterfall rappelling; a full-body deep tissue massage at Spa Shá; or a happy hour in your own villa, pura vida will resonate with you. You’ll get pura vida, in the purest of ways.